If you’re not paying, you’re not playing.

Social media has now become a ‘pay-to-play’ arena, if you’re not paying, you’re not playing. It’s crucial for a business to have a social media advertising budget in place, and a leading paid social agency like us to put it to use.

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INTRODUCTION

Partner with a leading paid social agency that has a track record of delivering results.

Paid social media advertising allows you to get in front of those that want or need what you offer, whether they know it or not yet.

Driven by visual content, paid social media marketing is about making a stand to those that want or need exactly what you offer. From brand awareness to retargeting website visitors, paid social media advertising is a fantastic stand alone marketing channel or supplementary medium in working towards your overarching business objectives.

Paid social media, unlike organic social media, offers you the opportunity to expand your reach by targeting specific audiences, drive traffic to your website, generate leads, and ultimately, increase sales and conversions by targeting a range of things such as behaviours, interests, demographics and online actions.

OUR APPROACH

We analyse the industry and market, so we can live and breathe the landscape you sit within.

Our strategy, fuelled by data, guarantees that each paid social media campaign is customised to match your audience’s preferences and behaviours. This not only enhances the chances of engagement but ultimately your bottom line. From enhancing ad content to fine-tuning audience targeting, we are dedicated to crafting paid social advertising campaigns that stand out and drive results.

OUR APPROACH

Researching is crucial as it lays the foundation for success by providing valuable insights into target audiences, market trends, and competitor strategies. Thorough research can help to identify the most effective social media channels, messaging, and creative approaches to maximise your return on investment.

By understanding your business objectives, we look at ways in which we can align our campaigns to help aid you get there. Without thinking about how we can assist your business in its wider goals, it makes it impossible for your paid social media campaigns add value.

Once clear objectives have been defined, it is a case of building an effective paid social campaign structure that sets your account up for success.

In order to understand what works in helping to achieving the overarching objective, we experiment with different ad formats, targeting options, and messaging to identify what resonates best with your audience. By continuously testing we can refine your paid social media marketing strategy to achieve better results over time.

Continuous monitoring and analysis of your campaign performance allows for fine-tuning and positively adjusting your adverts to work towards your objectives, whether from brand awareness right through to conversions. This includes refining ad creative, amending targeting and allocating budget effectively across social media platforms. Regular testing allows us to identify what works best so we can maximise effectivity of budgets.

Reporting is crucial in understanding what has led to the achievement in your overall goals. By analysing data, we can see the true value of your paid social media marketing campaign but also allow us to spot gaps that we can leverage. We don’t like to sit still for too long, we thrive on making a difference and that involves moving with the external environment.

WHY CHOOSE US

We're not just your paid social agency, we are part of your team.

Resident North is a paid social agency that can get you in front of the right audience. Whether it’s across Facebook, Instagram or TikTok we understand where you need to be and when.

Social media advertising is the art of convincing those that are both actively and not actively searching for you. Whether you are an ecommerce brand or service provider, we can fine tune a paid social media strategy that makes a difference to you.

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