Branding Content Marketing SEO Web Design

Disruptive SEO for a disruptive financial services company.


Traditional financial advice with a modern twist.

Hilltop Finance specialise in pensions, investments and retirement planning, delivering traditional financial advice in a non-traditional way, with no need to visit an office or wait for an adviser.

Resident North were tasked with overhauling and refreshing the branding, website design and helping boost Hilltop’s online visibility with clever SEO campaigns.

Hilltop Digital Board Mockup

SEO tactics to improve Hilltop’s financial forecast.

Hilltop’s disruptive approach is designed to help them punch well above their weight. With Resident North in their corner, they’ve been able to do just that. A sustained hub and spoke content marketing approach and intelligent on-page technical SEO tactics have increased organic traffic, clicks and page one rankings for target keywords. As a result, Hilltop has been able to outrank traditional big hitters like PensionBee and Which?

Hilltop Finance Business Cards

Results that keep Hilltop Finance punching above their weight.

More than doubled quarterly organic clicks in 12 months (+115% increase).

Increased the number of page #1 rankings by +50%.

Outranked The Times, Hargreaves Lansdown, and PensionBee to achieve position #1 for “Pension drawdown fees” by utilising hub and spoke content tactics.